Blu Bearing donates 50% of profits for all "With You" merchandise to a nonprofit. This year it is Frontline Healing Foundation.

Frontline Healing Foundation, a 501(c)(3) non-profit organization, supports programs that address the unmet needs of suffering servicemen and women and give individuals and communities the tools to become self-sufficient.

Frontline Healing Foundation was built to unite the power of social responsibility, sustainability, and the healing of our warriors – our Nation’s Military, First Responders, and Law Enforcement Officers.